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    Title :

    MULTIPLE STUDIES IN ADVERTISING EFFECTIVENESS


    Contributors:
    Robinson, T. (author) / Miller, C. (author) / McPheters, R. (author)

    Conference:

    Symposium; 9th, Worldwide readership research symposium; F99 ; 1999 ; Florence, Italy



    Publication date :

    1999-01-01


    Size :

    8 pages


    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English