Information is an important factor that influences travelers' behavior. Considering the information validity feedback, the decision procedure of travelers in regular travel is analyzed in conditions of with and without traffic information, the recognizing procedure and calculation method of travelers in these two kinds of conditions are put forward through comparison analysis, and the analytic model for traffic information utility was established. The sensitivity of traffic information utility affected by the quality of traffic information, the stability of traffic system, and experience of travelers are analyzed. The result indicated that the effect of information is on one hand to change the unknown choice options to known ones, and on the other hand to further the cognition of previous known options. The result develops a new way for analyzing the effects of traffic information, and provides a theory foundation for travel selection behavior under the condition of traffic information.
Method of Utility Analysis of Traveler Information in Regular Travel
11th International Conference of Chinese Transportation Professionals (ICCTP) ; 2011 ; Nanjing, China
ICCTP 2011 ; 1181-1188
2011-07-26
Conference paper
Electronic Resource
English
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