While carsharing has gained significant attention in the United States and Europe, research in developing countries remains limited. This paper examines the potential for carsharing in a developing country. Tehran, Iran’s capital, experiences traffic congestion, scarcity of parking spaces, and high travel demand, making it a potential candidate for establishing carsharing services. Public sector support is generally necessary for carsharing services to operate successfully. This study aims to recognize factors influencing individuals’ inclination toward carsharing. An online survey was conducted with 528 completed questionnaires providing information on demographics, travel behavior, and interest in a hypothetical carsharing fleet. Results indicate that 39% of respondents are interested in carsharing, with the majority holding driver’s licenses and driving independently. An ordered logit regression was employed to identify factors influencing the inclination toward carsharing. The results revealed that income, education, age, environmental concerns, and active transportation usage are associated with Iranians’ interest in carsharing. These findings can inform policies and marketing strategies to effectively establish carsharing services, targeting populations more likely to engage based on these factors.
Factors Associated with Carsharing Adoption in a Developing Country—Iran
International Conference on Transportation and Development 2025 ; 2025 ; Glendale, Arizona
2025-06-05
Conference paper
Electronic Resource
English
Roles of attitudinal factors on the adoption stages of carsharing
Taylor & Francis Verlag | 2024
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