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    Title :

    Beyond the focus group - engineers should be doing their own market research


    Additional title:

    Ueber die Zielgruppe hinausgehend - Techniker sollten ihre eigene Marktforschung betreiben.


    Contributors:
    Ealey,L. (author)

    Published in:

    Automot.Ind. ; 172 , 2 ; 93-95


    Publication date :

    1992


    Size :

    3 pages


    Remarks:

    Automot.Ind.;172(1992)2;93-95


    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English



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