Bus-advertising methods of Philadelphia Rapid Transit Co.; advertising budget based on anticipated gross receipts; table of budget allowances for 1928 given; largest percentage is expended on newspapers; distributing folders and cards; outdoor advertising as supplement to other mediums; window displays; house organ Phillybound mailed weekly to select list gives attractions in Philadelphia. (see also Ry. Age (Motor Transport Section), vol. 85, no. 12, Sept. 22, 1928, pp. 593-594 and Motor Transport, vol. 47, no. 1228, Sept. 24, 1928, pp. 383-384)


    Access

    Access via TIB

    Check availability in my library


    Export, share and cite



    Title :

    Merchandising the bus business


    Additional title:

    Bus Transportation


    Contributors:

    Published in:

    Publication date :

    1928


    Size :

    3 pages


    Remarks:

    3 Figs.


    Type of media :

    Article (Journal)


    Type of material :

    Print


    Language :

    English




    Merchandising the bus business

    Keenan, E.A. | Engineering Index Backfile | 1928


    Merchandising the bus business

    Keenan, E.A. | Engineering Index Backfile | 1928


    Merchandising airplanes

    Lee, H. | Engineering Index Backfile | 1928


    Delivery and merchandising system

    BALTZ KYLE / ZELEK JOHN | European Patent Office | 2017

    Free access

    Merchandising motor-truck transportation

    Lyon, C.S. | Engineering Index Backfile | 1927