Bus-advertising methods of Philadelphia Rapid Transit Co.; advertising budget based on anticipated gross receipts; table of budget allowances for 1928 given; largest percentage is expended on newspapers; distributing folders and cards; outdoor advertising as supplement to other mediums; window displays; house organ Phillybound mailed weekly to select list gives attractions in Philadelphia. (see also Ry. Age (Motor Transport Section), vol. 85, no. 12, Sept. 22, 1928, pp. 593-594 and Motor Transport, vol. 47, no. 1228, Sept. 24, 1928, pp. 383-384)
Merchandising the bus business
Bus Transportation
Bus Transportation ; 7 , n 8
1928
3 pages
3 Figs.
Article (Journal)
English
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Merchandising the bus business
Engineering Index Backfile | 1928
|Merchandising the bus business
Engineering Index Backfile | 1928
|Engineering Index Backfile | 1928
|Merchandising motor-truck transportation
Engineering Index Backfile | 1927
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