History of background and development of small 1000 co car, produced jointly by Ford Italiana and Officine Stampaggi Industriali, known as OSI; emphasis is on Italian new marketing needs and contingent exigencies and efforts made so that Ford products could be favorably accepted; market analysis; short description of OSI plant Turin body assembly line and paint shop.
"miracle" of Ford Italiana
Automotive Industries
Automotive Industries ; 134 , n 5
1966
4 pages
Article (Journal)
English
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