Abstract A simple utility maximization model is presented to illustrate that risk compensation is a natural part of human behavior when individuals pursue multiple goals with limited resources. In this positive economic model driver safety effort is determined by a balance between reduced risk and increased disutility cost. Changes which affect the balance induce drivers to change their own safety efforts. Under plausible conditions a change in exogenous safety, which is beyond driver control, causes a compensatory change in driver effort in the opposite direction. A sample of special seat belt use studies illustratively indicates the usefulness of the model.


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    Title :

    A utility maximization model of driver traffic safety behavior


    Contributors:

    Published in:

    Publication date :

    1986-01-01


    Size :

    5 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English



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