A digital billboard control system and a method of controlling a digital billboard with real-time displays are each provided with a traffic monitoring module for monitoring traffic within a predetermined area adjacent each digital billboard in real-time, a network interface for communicating with a remote terminal, and a data processing controller operably interfaced with the real-time display, the traffic monitoring module and the networking interface. The controller receives real-time traffic data from the traffic monitoring module, and determines at least one traffic pattern adjacent the or each digital billboard from the received data. The controller outputs media content data to the real-time display according to a comparison between the determined traffic pattern and at least one predetermined context criteria, and communicates the determined traffic pattern and data representative of the media content data to the remote terminal in real-time for feedback about media data consumption by adjacent traffic.


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    Title :

    TRAFFIC ADAPTIVE DIGITAL BILLBOARD CONTROL SYSTEM


    Contributors:

    Publication date :

    2015-12-17


    Type of media :

    Patent


    Type of material :

    Electronic Resource


    Language :

    English


    Classification :

    IPC:    G06Q Datenverarbeitungssysteme oder -verfahren, besonders angepasst an verwaltungstechnische, geschäftliche, finanzielle oder betriebswirtschaftliche Zwecke, sowie an geschäftsbezogene Überwachungs- oder Voraussagezwecke , DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES / G08G Anlagen zur Steuerung, Regelung oder Überwachung des Verkehrs , TRAFFIC CONTROL SYSTEMS



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