In the age of information network explosion, users can be connected to various forms of social networking sites whenever and wherever through the Internet, And through the social networking platform to interact with people. Through the media in this way, people know each other's interests and preferences by the relationship between social friends, but for many international companies, it is important to know how to understand individual preferences, because when you know the individual preference information, it can carry out personal preference for advertising, product recommendation, article recommended and other diversified personal social service, which can increase the click rate and exposure of the products, better close to the needs of the user's life. Therefore, with the above through social science and technology development trend arising from current social phenomenon, research of this thesis, mainly expectations for analysis by the information of interaction between people on the social network, such as: user clicked fan page, user's graffiti wall message information, friend clicked fan page etc. three kinds of personal information for personal preference analysis, and from this huge amount of personal data to find out corresponding diverse group for personal preference category. We can by personal preference information for diversify personal advertising, product recommendation and other services. The thesis at last through the actual business verification, the research can improve website browsing pages growth 11%, time on site growth 15%, site bounce rate dropped 13.8%, product click through rate growth 43%, more fully represents the results of this research fit the use's preference.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Social persona preference analysis on social networks


    Contributors:
    Tsai, Cheng-Hung (author) / Liu, Han-Wen (author) / Yang, Ping-Che (author) / Ku, Tsun (author) / Chien, Wu-Fan (author)


    Publication date :

    2015-10-01


    Size :

    1606337 byte





    Type of media :

    Conference paper


    Type of material :

    Electronic Resource


    Language :

    English



    Mazda Persona

    Kanda,S. / Mazda Motor,JP | Automotive engineering | 1989


    Dissertatio Metaphysica De Persona

    Zoega, Christian / Universität Leipzig | GWLB - Gottfried Wilhelm Leibniz Bibliothek | 1687


    Aparato de transporte para transportar una persona discapacitada o una persona con movilidad reducida

    ZACCARO ALBERTO / SACCANI DAVIDE / CIRRUTO GIANNI | European Patent Office | 2018

    Free access

    Detect driver persona in a vehicle

    ABUELSAAD TAMER E / HARRISON DAVID / HODGES BRENT et al. | European Patent Office | 2015

    Free access