The purpose of the report is to summarize the promotion and product planning policies for the Maxi-Cab Commuter Club, a special portal-to-portal-bus service aimed at the city resident who drives his car to work, begun in Flint, Michigan, 1968. These policies are designed to attract patronage for the Maxi-Cab, and to provide a tool which would aid other transit groups in attracting more riders.


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    Title :

    Flint Transportation Authority Demonstration Project. Advertising and Promotion Program: Design Implementation and Evaluation


    Publication date :

    1970


    Size :

    187 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English