The report analyzes the results of an effort to promote high transit ridership through lower fares and increased service frequency. The Rogue Valley Transportation District implemented the Reduced Fare Project in Ashland, Oregon, lowering fares by 75% to 25 cents. The project was initiated to address air quality and congestion goals for this community as they experienced rapid growth in vehicle miles of travel (VMT). The research suffered from flawed methodology due to changes in routes concurrent with the fare reduction study period. But while accurate measures of success are not available, the ridership trends showed positive increases which were sustained after the demonstration project. A ridership survey indicated that 13% of the transit users were former drivers. The City of Ashland and the Southern Oregon University continue to financially support the transit service.


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    Title :

    Ashland Reduced Transit Fare Demonstration Project


    Publication date :

    2000


    Size :

    92 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English






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