Estimates for the utility parameters of the Elimination By Aspects (EBA) probabilistic model of human choice are obtained using a least squares fit to the observed probabilities. These heuristic estimators are considerably easier to obtain than the usual maximum likelihood estimators of the EBA parameters. The estimators and their usefulness to transportation planners are presented via a survey of transportation preferences conducted in the Milwaukee County.


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    Title :

    Obtaining Transportation Mode Utilities Using the Elimination by Aspects Model


    Contributors:
    G. G. Makowski (author) / M. M. Bakr (author) / K. C. Sinha (author)

    Publication date :

    1975


    Size :

    32 pages


    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English