This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.


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    Title :

    Guidebook for Marketing Transit Services to Business


    Publication date :

    1999


    Size :

    56 pages



    Type of media :

    Report


    Type of material :

    No indication


    Language :

    English





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