We have adopted Cusumano's model to analyse the development strategy of the Brazilian car industry. Although originally focused on new products, this methodology is useful to characterize the industry's changing strategies. Here we present some public available data but a research project is underway with a more detailed data collection process.


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    Title :

    Strategy of Development of Products in the Brazilian Auto Industry


    Additional title:

    Sae Technical Papers


    Contributors:

    Conference:

    1995 SAE Brasil ; 1995



    Publication date :

    1995-10-01




    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




    Strategy of Development of Products in the Brazilian Auto Industry

    Ferro, J. R. / Da Silva, S. L. / SAE | British Library Conference Proceedings | 1995



    Organization and Performance of New Products Development in Brazilian Auto Industry

    Da Silva, S. L. / SAE; Avionic Systems Division | British Library Conference Proceedings | 1994



    The International Integration of Product Development in the Brazilian Auto Industry

    Ferro, José Roberto / da Silva, Sergio Luis | SAE Technical Papers | 1996