We have adopted Cusumano's model to analyse the development strategy of the Brazilian car industry. Although originally focused on new products, this methodology is useful to characterize the industry's changing strategies. Here we present some public available data but a research project is underway with a more detailed data collection process.
Strategy of Development of Products in the Brazilian Auto Industry
Sae Technical Papers
1995 SAE Brasil ; 1995
1995-10-01
Conference paper
English
Strategy of Development of Products in the Brazilian Auto Industry
British Library Conference Proceedings | 1995
|Organization and Performance of New Products Development in Brazilian Auto Industry
SAE Technical Papers | 1994
|Organization and Performance of New Products Development in Brazilian Auto Industry
British Library Conference Proceedings | 1994
|Standards products buys Brazilian auto supplier
Online Contents | 1995
The International Integration of Product Development in the Brazilian Auto Industry
SAE Technical Papers | 1996
|