With the increasing demand to provide customers with a comfort-car based air-conditioning system, this paper is aimed at providing a value engineering assessment on air-conditioning based on the Brazilian customers perception of what effectively adds value to the system.In market regions like Europe and United States, the A/C installation rate is above 90%, while in South America is still around 40%. If it becomes more affordable or its value for the customer increases, the A/C system can be a strong vehicle selling factor, specially in the warmer climate regions.Value concept, in the value engineering analysis, is defined by the following equation: Value itself can be defined, on a customer perspective, either by: The outcome of such methodology (being defined below) can result either in the improvement of an existing product, which is called VALUE ANALYSIS, or in a new product development replacing the existing one, which is called VALUE ENGINEERING assessment.


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    Title :

    Value Engineering Analysis of Vehicular Air Conditioner


    Additional title:

    Sae Technical Papers



    Conference:

    2004 SAE Brasil Congress and Exhibit ; 2004



    Publication date :

    2004-11-16




    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English




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