This paper describes the instrument of generating the training sets of data that are used to develop the skills of marketing specialists of the organization as well as students of economic and management specialties. Using this instrument, they can effectively master the classification trees method – a powerful way to build the profile of a customer or consumer segments and create an effective promotion for a new product or service. This competence is important in digitalization era. However, the implementation of classification trees needs a deep understanding of their nuances. The specifics of the suggested instrument as well as the way of its usage are shown by typical example. This instrument can be easily installed and refined to fit the specifics of the curriculum. In addition, it can become the basics of automated training courses, as it is possible to generate variants of assignments. Also, the correct solutions are available to the tutor. Thus, it is easy to check the presented results of trainees.
Instrumentation for Mastering Classification Trees to Develop Skills of Marketing Specialists in Organizations
Lect. Notes in Networks, Syst.
International Scientific Siberian Transport Forum ; 2021 May 11, 2021 - May 14, 2021
International Scientific Siberian Transport Forum TransSiberia - 2021 ; Chapter : 128 ; 1151-1158
2022-03-18
8 pages
Article/Chapter (Book)
Electronic Resource
English
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