Increasing the driving range of electric vehicles has been an important research endeavour to increase the wide acceptability of electric vehicles as means for more sustainable mobility. One specific stream of research is concerned with helping to improve the driver’s individual driving style for increased, but also more predictable, vehicle range. Thereby, traditional approaches often utilize displays such as eco-driving indicators or route planning capabilities, but leave a driver’s motivation toward more sustainable driving often untouched. In this study, we complement this existing research by investigating on-board displays to increase drivers’ motivation toward efficient driving to achieve more long-term sustainable behavioral changes. Within the European project DOMUS, we developed a tablet application that aims at motivating drivers to drive more energy efficient by using a gamification approach. Drivers are challenged to drive energy efficient during a drive, thereby competing with other drivers. In a between-subjects driving simulator study, we compared this approach with other ways to enhance driving efficiency. We compared four different conditions: (1) Drivers were asked to drive energy efficient without further information, (2) they received a training for energy efficient driving in form of an instructional video before the drive, (3) they were challenged by the application to drive energy efficient, or (4) they were provided both – training and challenges. We found that energy consumption was mostly reduced with the training video (25.04%), followed by training and use of the application (23.79%), use of the application (18.85%), and no training (15.12%).
Motivating Drivers to Drive Energy Efficient
SpringerBriefs in Applied Sciences
2020-08-22
17 pages
Article/Chapter (Book)
Electronic Resource
English
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