The mobility sector is a major contributor to climate change in Switzerland which is mostly due to its high reliance on private passenger cars. While initiatives, policies and alternative mobility solutions aimed at promoting car reduction are growing in urban areas, rural regions, which face unique challenges due to higher car dependency and limited alternatives, are lagging behind. This paper investigates current mobility behaviour, needs, and attitudes towards new mobility services in rural regions focusing on the Swiss touristic region of Toggenburg. A survey conducted among tourists (N = 572) travelling to Toggenburg identifies several key determinants influencing car use reduction. In particular, it reveals that women, low-income households and resident of more urban areas tend to be more receptive to the idea of reducing their car use. Other factors contributing to this receptiveness include biospheric and egoistic values, as well as the availability and affordability of alternative transportation options, such as car sharing or on-demand services.


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    Title :

    Empowering Sustainable Tourism Mobility Through Multimodal Transportation in Rural Areas


    Additional title:

    Lect.Notes Mobility



    Conference:

    Transport Research Arena Conference ; 2024 ; Dublin, Ireland April 15, 2024 - April 18, 2024



    Publication date :

    2025-03-07


    Size :

    7 pages





    Type of media :

    Article/Chapter (Book)


    Type of material :

    Electronic Resource


    Language :

    English





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