Mobility-as-a-Service (MaaS) can be considered the latest innovative technological solution to sustainable transportation. It offers travelers access to a pre-paid bundle of transportation modes on a single app with the additional convenience of the integration of planning, booking, and payment. Capturing the impact of this new technology on travel behavior remains a challenge, given the scarce number of comprehensive MaaS pilots. In this study, a stated adaptation experiment was designed to determine travelers’ propensity toward using this new service. Such knowledge sheds light on the potential of MaaS to alter daily travel patterns.
Modeling the effect of Mobility-as-a-Service on mode choice decisions
Transportation Letters ; 14 , 4 ; 324-331
2022-04-21
8 pages
Article (Journal)
Electronic Resource
Unknown
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