This study investigates the influencing factors that impact ridesourcing service usage frequency and explore the potential similarities and differences among groups of population based on their primary usage purposes. A revealed-preference survey developed for this study was conducted among 783 ridesourcing service users from Shanghai, China in September 2020. Separate random parameters ordered probit models were estimated for users with different primary purposes of usage to capture unobserved heterogeneity. The identified influencing factors include travelers’ sociodemographic characteristics, reasons to choose ridesourcing services, and other behavioral characteristics. In addition, the impacts of these contributing factors were different based on their primary usage purpose. The model estimation and descriptive statistics findings suggest that groups of ridesourcing service users may respond differently to various types of promotional strategies. The study insights may be used to design future strategies that can potentially improve the service usage frequency of existing users and attract new users.


    Access

    Check access

    Check availability in my library

    Order at Subito €


    Export, share and cite



    Title :

    Understanding factors that impact ridesourcing service usage frequency: a case study in Shanghai


    Contributors:
    Feng, Feiyu (author) / Li, Xinghua (author) / Guo, Yuntao (author) / Cheng, Cheng (author)

    Published in:

    Publication date :

    2023-05-19


    Size :

    20 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown




    A Framework for Understanding the Impacts of Ridesourcing on Transportation

    Henao, Alejandro / Marshall, Wesley | Springer Verlag | 2017



    Evolution of labour supply in ridesourcing

    de Ruijter, Arjan / Cats, Oded / Kucharski, Rafal et al. | Taylor & Francis Verlag | 2022

    Free access

    Emerging Dynamics in Ridesourcing Platforms

    Ruijter, Arjan de / Cats, Oded / Lint, Hans van | TIBKAT | 2022

    Free access