The objective of this study is to investigate the factors that influence public acceptance of sustainable transport in developing countries, specifically in the Klang Valley region, Malaysia. Based on the theory of planned behavior, a sustainable transport system acceptance model is developed using the structural equation modeling approach. The model reveals that the contributing factors towards public acceptance of sustainable transport include awareness, government actions, service availability, and willingness to pay. The influences of these factors vary significantly across different genders and educational groups. The findings presented in this paper provide useful insights for future sustainable transport policies in Malaysia.
Understanding Sustainable Transport Acceptance Behavior: A Case Study of Klang Valley, Malaysia
International Journal of Sustainable Transportation ; 9 , 3 ; 227-239
2015-04-03
Article (Journal)
Electronic Resource
English
Understanding Sustainable Transport Acceptance Behavior: A Case Study of Klang Valley, Malaysia
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