Effects of a travel website on tourists' destination images were examined. The relationship between information search using websites and destination image was studied. In addition, the validity of experimental design as a method for examining destination image was explored. A static‐group comparison design was conducted using two sets of students as experimental and control groups. A travel website search was the stimuli for the experimental group. Results revealed that exposure to a travel website significantly affected the majority of cognitive and overall destination images. Additionally, experimental design was shown to be an effective method in measuring changes in destination image. Copyright © 2010 John Wiley & Sons, Ltd.


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    Title :

    Enhancing destination image through travel website information


    Contributors:

    Published in:

    Publication date :

    2012-01-01


    Size :

    12 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




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