This chapter discusses the core underpinnings of the elevation principle and describes how it can be used. It is important to spend some time examining how to get business flying. The elevation principle helps businesses gain the trust and attention of people by providing them highly desirable content that lacks any obvious marketing message or motive. There is a lot of competition in today's scenario. To ensure ones’ rocket ship is headed in the right direction, one needs a mission plan. The chapter reveals what's wrong with most marketing, and introduces to the elevation principle.


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    Title :

    Rockets Don't Fly Themselves


    Contributors:

    Published in:

    Launch ; 1-26


    Publication date :

    2012-01-02


    Size :

    26 pages




    Type of media :

    Article/Chapter (Book)


    Type of material :

    Electronic Resource


    Language :

    English




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