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    Title :

    Psychologie der Markenführung


    Contributors:

    Publication date :

    2007


    Size :

    IX, 629 S.


    Remarks:

    25 cm
    Ill., graph. Darst.
    Literaturangaben



    Type of media :

    Book


    Type of material :

    Print


    Language :

    German



    Classification :

    BKL:    83.05 Wirtschaftssoziologie, Wirtschaftspsychologie / 85.40 Marketing / 77.93 Angewandte Psychologie
    RVK:    QP 631 / CW 7500 / QP 624
    Local classification FBW:    oek 893 / oek 7995 / oek 7980
    DDC:    658.827019 / 650 / 658.827