Based on the theory of planned behavior (TPB) and its approach of investigation, this paper explores the psychological factors influencing public transport use behavior. Questionnaires containing TPB variables such as intention, attitude, subjective norm and perceived behavioral control are designed and SPSS is used to analyze the relationships among the variables. Correlation analysis and regression models show TPB can well explain public transport use. The behavior is positively correlated with intention and attitude and high coefficients are obtained by regression. People with more positive attitudes will have higher intention and be more inclined to use public transport. Attitude is then actively affected by speed, freedom, convenience and other qualities of a travel mode. The conclusions can help transport planning and management to better understand travelers' behaviors and psychological demands and then formulate corresponding policies so as to enhance the competitiveness of public transport.
Analyzing Public Transportation Use Behavior Based on the Theory of Planned Behavior: To What Extent Does Attitude Explain the Behavior?
11th International Conference of Chinese Transportation Professionals (ICCTP) ; 2011 ; Nanjing, China
ICCTP 2011 ; 425-435
2011-07-26
Conference paper
Electronic Resource
English
Behavioral Intention to Use Public Transport Based on Theory of Planned Behavior
DOAJ | 2016
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