Designing technological marketing mix (TM-MIX) in differenttraffic, transport and telecommunication systems has abasic feature of a "decision-making problem" (DMP ). The paperdiscusses mathematical constructs and procedures applicablein developing TM alternatives and in the choice of the bestcombination (composition) ofTM-mix. Algorithm for solving a"General Choice Problem" is presented. Expert Choice Softwareand other decision-support tools have substantial theoreticalsupport in the denoted concepts, procedures and algorithms.
Dizajniranje mixa tehnologijskog marketinga kao matematički problem odlučivanja
2012
Article (Journal)
Electronic Resource
Unknown
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