Designing technological marketing mix (TM-MIX) in differenttraffic, transport and telecommunication systems has abasic feature of a "decision-making problem" (DMP ). The paperdiscusses mathematical constructs and procedures applicablein developing TM alternatives and in the choice of the bestcombination (composition) ofTM-mix. Algorithm for solving a"General Choice Problem" is presented. Expert Choice Softwareand other decision-support tools have substantial theoreticalsupport in the denoted concepts, procedures and algorithms.


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    Titel :

    Dizajniranje mixa tehnologijskog marketinga kao matematički problem odlučivanja


    Beteiligte:
    Ivan Bošnjak (Autor:in)


    Erscheinungsdatum :

    2012




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Unbekannt




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