Spotlights Honda Motor Co. of Japan's spectacular subsidiary operation of motorbikes in the USA, forcing Harley-Davidson into a niche market. Shows how Honda's flexibility (smaller-sized bikes at first and progressively introducing bigger and bigger bikes), led to domination of the total US market, to Harley-Davidson's surprise. Uses highlighted boxes to expound various lessons learned.


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    Title :

    ‘Much ado about nothing?’ or ‘Can you hear the grinding of axes?’


    Contributors:
    Kippenberger, T (author) / Gould, B (author)

    Published in:

    The Antidote ; 3 , 6 ; 6-10


    Publication date :

    1998-09-01


    Size :

    5 pages




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    English




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