Spotlights Honda Motor Co. of Japan's spectacular subsidiary operation of motorbikes in the USA, forcing Harley-Davidson into a niche market. Shows how Honda's flexibility (smaller-sized bikes at first and progressively introducing bigger and bigger bikes), led to domination of the total US market, to Harley-Davidson's surprise. Uses highlighted boxes to expound various lessons learned.


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    Titel :

    ‘Much ado about nothing?’ or ‘Can you hear the grinding of axes?’


    Beteiligte:
    Kippenberger, T (Autor:in) / Gould, B (Autor:in)

    Erschienen in:

    The Antidote ; 3 , 6 ; 6-10


    Erscheinungsdatum :

    01.09.1998


    Format / Umfang :

    5 pages




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch




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