To effectively distribute an advertisement to a device in a vehicle on the basis of a tendency of a driver.SOLUTION: An advertisement distribution method for distributing an advertisement to a device in a vehicle includes: acquiring history data representing driving history of a vehicle driven by a driver (S420); analyzing the acquired history data to estimate a period that the driver performs predetermined behavior (S450); determining a distribution timing of the advertisement on the specific behavior when the driver drives the vehicle, on the basis of the estimated period; and distributing the advertisement to the device in the vehicle at the determined distribution timing.SELECTED DRAWING: Figure 7

    【課題】運転者の傾向に基づいて、車両内の装置に効果的に広告を配信する。【解決手段】本開示の一側面に係る車両内の装置に広告を配信するための広告配信方法では、運転者による車両の運転履歴を表す履歴データが取得される(S420)。取得された履歴データが解析され、運転者による特定行動の実行周期が推定される(S450)。更に、推定された実行周期に基づいて、運転者による車両の運転時における特定行動に関する広告の配信タイミングが決定され、決定された配信タイミングで、広告が車両内の装置に向けて配信される。【選択図】図7


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    Title :

    ADVERTISEMENT DISTRIBUTION SYSTEM, ADVERTISEMENT DISTRIBUTION METHOD, AND COMPUTER PROGRAM


    Additional title:

    広告配信システム、広告配信方法、及びコンピュータプログラム


    Contributors:

    Publication date :

    2021-04-01


    Type of media :

    Patent


    Type of material :

    Electronic Resource


    Language :

    Japanese


    Classification :

    IPC:    G06Q Datenverarbeitungssysteme oder -verfahren, besonders angepasst an verwaltungstechnische, geschäftliche, finanzielle oder betriebswirtschaftliche Zwecke, sowie an geschäftsbezogene Überwachungs- oder Voraussagezwecke , DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES / G01C Messen von Entfernungen, Höhen, Neigungen oder Richtungen , MEASURING DISTANCES, LEVELS OR BEARINGS / G08G Anlagen zur Steuerung, Regelung oder Überwachung des Verkehrs , TRAFFIC CONTROL SYSTEMS




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