To provide a new technology for properly distributing multiple kinds of advertisements to a device in a vehicle.SOLUTION: An advertisement distribution method includes: acquiring location information indicating a location of a vehicle; acquiring living area information indicating a living area of a user corresponding to a device in the vehicle; selecting advertisements to be distributed to the device in the vehicle out of an advertisement group, on the basis of the acquired location information and living area information (S320 to 390, S410 to 470); and distributing the selected advertisements to the device in the vehicle (S400, S480). The advertisement group includes a first advertisement group and a second advertisement group classified on the basis of living areas. On the basis of a relationship between the living area and the location of the vehicle, the ratio of the first advertisement group and the second advertisement group to be distributed is changed (S320, S330, S410).SELECTED DRAWING: Figure 6

    【課題】複数種類の広告を、車両内の装置に適切に配信可能な新規技術を提供すること。【解決手段】本開示の一側面に係る広告配信方法では、車両の位置を示す位置情報が取得される。車両内の装置に対応するユーザの生活圏を示す生活圏情報が取得される。取得された位置情報及び生活圏情報に基づき、広告群の中から、車両内の装置に配信する広告が選択される(S320−390,S410−470)。選択された広告が車両内の装置に配信される(S400,S480)。広告群は、生活圏に基づいて区別される第一の広告群及び第二の広告群を含む。生活圏と車両の位置との関係に基づいて、第一の広告群と第二の広告群との間の配信割合が変更される(S320,S330,S410)。【選択図】図6


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    Title :

    ADVERTISEMENT DISTRIBUTION SYSTEM, ADVERTISEMENT DISTRIBUTION METHOD, AND COMPUTER PROGRAM


    Additional title:

    広告配信システム、広告配信方法、及びコンピュータプログラム


    Contributors:

    Publication date :

    2021-04-01


    Type of media :

    Patent


    Type of material :

    Electronic Resource


    Language :

    Japanese


    Classification :

    IPC:    G06Q Datenverarbeitungssysteme oder -verfahren, besonders angepasst an verwaltungstechnische, geschäftliche, finanzielle oder betriebswirtschaftliche Zwecke, sowie an geschäftsbezogene Überwachungs- oder Voraussagezwecke , DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES / G08G Anlagen zur Steuerung, Regelung oder Überwachung des Verkehrs , TRAFFIC CONTROL SYSTEMS




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