This paper discusses the primary roles of product planners and product designers with the intent of demonstrating their differences and inter-relationships in the design process. Descriptions of planning and design functions are followed by illustrations of the major points of inter-action between the two groups. Emphasis is placed on the complimentary contributions each makes to the process.
The Relationship Between Product Planning and Product Design
Sae Technical Papers
Passenger Car Meeting & Exposition ; 1979
1979-02-01
Conference paper
English
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