The way consumers look at their cars and the companies that make them has changed, in recent years, as radically as the automobile itself. Increasingly, we treat our cars as long-term investments, and our expectations of quality have risen proportionately with the price of the car.For automobile manufacturers, this shift of attitude has presented a challenge, not just to provide a better product and better dealer service, but to convince consumers that they stand behind the product should something go wrong. For some, Better Business Bureau mediation/arbitration has become a key element of their customer satisfaction strategy.


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    Title :

    Customer Satisfaction: The New Reality


    Additional title:

    Sae Technical Papers


    Contributors:

    Conference:

    West Coast International Meeting and Exposition ; 1983



    Publication date :

    1983-08-08




    Type of media :

    Conference paper


    Type of material :

    Print


    Language :

    English


    Keywords :


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