Mobility as a Service (MaaS) is a widely researched topic with increasing interest in recent years. While numerous factors have been examined in relation to users’ willingness to embrace a MaaS scheme, a notable gap in the literature is being observed on how individuals’ opinion for micro-mobility affects their tendency to adopt such systems. This study employs a hybrid logit model, that examines the interplay between these two emerging transportation services and investigates how micro-mobility perceptions shape individuals’ choices. To accomplish this, a latent variable for micro-mobility positiveness is constructed to quantify the potential impact of micro-mobility on users’ MaaS preferences. The study focuses on the Greek city “Thessaloniki”, and a sample size of 392 individuals was used. The model provides important insights on the key determinants influencing users’ choices regarding MaaS utilization and provides evidence that micro-mobility can be considered a positively influential factor to the wider adoption of such scheme. This research also reveals aspects that should be further analyzed to a greater extent. Specifically, understanding why workers, bus passengers, and people that frequent commute as car passengers are more willing to use a MaaS system, can offer valuable insights to researchers.


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    Title :

    The Influence of Micro-Mobility Services on Peoples’ Willingness to Join a MaaS Scheme


    Additional title:

    Lect.Notes Mobility



    Conference:

    Transport Research Arena Conference ; 2024 ; Dublin, Ireland April 15, 2024 - April 18, 2024



    Publication date :

    2025-03-07


    Size :

    7 pages





    Type of media :

    Article/Chapter (Book)


    Type of material :

    Electronic Resource


    Language :

    English





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