Mobility as a Service (MaaS) is a widely researched topic with increasing interest in recent years. While numerous factors have been examined in relation to users’ willingness to embrace a MaaS scheme, a notable gap in the literature is being observed on how individuals’ opinion for micro-mobility affects their tendency to adopt such systems. This study employs a hybrid logit model, that examines the interplay between these two emerging transportation services and investigates how micro-mobility perceptions shape individuals’ choices. To accomplish this, a latent variable for micro-mobility positiveness is constructed to quantify the potential impact of micro-mobility on users’ MaaS preferences. The study focuses on the Greek city “Thessaloniki”, and a sample size of 392 individuals was used. The model provides important insights on the key determinants influencing users’ choices regarding MaaS utilization and provides evidence that micro-mobility can be considered a positively influential factor to the wider adoption of such scheme. This research also reveals aspects that should be further analyzed to a greater extent. Specifically, understanding why workers, bus passengers, and people that frequent commute as car passengers are more willing to use a MaaS system, can offer valuable insights to researchers.
The Influence of Micro-Mobility Services on Peoples’ Willingness to Join a MaaS Scheme
Lect.Notes Mobility
Transport Research Arena Conference ; 2024 ; Dublin, Ireland April 15, 2024 - April 18, 2024
Transport Transitions: Advancing Sustainable and Inclusive Mobility ; Kapitel : 30 ; 229-235
07.03.2025
7 pages
Aufsatz/Kapitel (Buch)
Elektronische Ressource
Englisch
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