Market segmentation in the cruise ship industry is an essential tool for securing a favourable market share. A case study of a mid-sized vessel operating from a ‘non-traditional’ port provides insights of the demographic and socio-economic characteristics of a cruise population. The questionnaire also supports the logic for a strong local/regional marketing effort and validates the rationale for the provision of a cruise service from a ‘non-traditional’ port.


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    Title :

    Cruise ship market segmentation: a ‘non-traditional’ port case study


    Contributors:

    Published in:

    Publication date :

    1991-01-01




    Type of media :

    Article (Journal)


    Type of material :

    Electronic Resource


    Language :

    Unknown



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