Market segmentation in the cruise ship industry is an essential tool for securing a favourable market share. A case study of a mid-sized vessel operating from a ‘non-traditional’ port provides insights of the demographic and socio-economic characteristics of a cruise population. The questionnaire also supports the logic for a strong local/regional marketing effort and validates the rationale for the provision of a cruise service from a ‘non-traditional’ port.


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    Titel :

    Cruise ship market segmentation: a ‘non-traditional’ port case study


    Beteiligte:

    Erschienen in:

    Erscheinungsdatum :

    01.01.1991




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Unbekannt



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