These chapter emphases on passenger revenue, which is a passenger carrier's main operating revenue, and frequent flyer programs (FFPs), which are generally a passenger carrier's primary marketing activity. It provides information about the processes that occur in the complex and varied airline revenue accounting systems of today. An airline's pricing strategy has a significant effect on its revenue. Pricing strategy depends on a number of factors including the type, number, and configuration of aircraft (single class versus multiple classes), marketing alliances, and route structure (hub and spoke or point to point). A significant portion of an airline's operating revenue is generated through sales made to customers over the phone through the airline's reservations center, via the airline's website, or via third party sellers. The revenue accounting department is responsible for compiling the airline's traffic and passenger statistics. The statistics may be for internal use or for financial, Department of Transportation (DOT), or other governmental reporting.


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    Title :

    Marketing, Selling, and Providing Transportation


    Published in:

    Publication date :

    2016-10-28


    Size :

    33 pages




    Type of media :

    Article/Chapter (Book)


    Type of material :

    Electronic Resource


    Language :

    English




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