The invention discloses a parking space advertisement marketing management system and method, the system comprises a mobile phone APP, a big data algorithm module and a parking space lock baffle, and the use method comprises the following steps: S1, a user performs parking space selection and reservation through a reservation module in the mobile phone APP; s2, the big data algorithm module establishes a personal portrait and a user tag for the user according to the reservation behavior, the user personal information and the travel information, and pushes an advertisement to the mobile phone APP; s3, an advertisement is arranged on the parking space lock baffle, and a user observes the advertisement on the parking space lock baffle when driving to arrive at the reserved parking space; and S4, the parking space lock baffle is unlocked through an unlocking module in the mobile phone APP, and after unlocking is completed, the big data algorithm module pushes the advertisement to the mobile phone APP again. The advertisement is displayed for three times, so that the user can remember repeatedly, the advertisement can be spread quickly, and the brand impression is improved; the clients can be guided to the store; and the sales exhibition information of merchants can be broadcasted conveniently, and the marketing and propaganda effects are good.
本发明公开了一种车位广告营销管理系统及方法,包括手机APP、大数据算法模块与车位锁挡板,使用时包括以下步骤:S1:用户通过所述手机APP里的预约模块进行停车位选择预约;S2:所述大数据算法模块根据预约行为、用户个人信息、出行信息为用户树立个人画像与用户标签,并推送广告至手机APP;S3:所述车位锁挡板上设置有广告,用户开车到达所预约的停车位时观察到所述车位锁挡板上的广告;S4:通过所述手机APP里的解锁模块对所述车位锁挡板进行解锁,解锁完成后大数据算法模块再次推送广告至手机APP。通过三次展示广告,便于用户重复记忆,有利于广告的快速传播,提升品牌印象;而且可以引流客户到店;便于广而告之商家的展销信息,营销宣传效果较好。
Parking space advertisement marketing management system and method
一种车位广告营销管理系统及方法
08.08.2023
Patent
Elektronische Ressource
Chinesisch
IPC: | G06Q Datenverarbeitungssysteme oder -verfahren, besonders angepasst an verwaltungstechnische, geschäftliche, finanzielle oder betriebswirtschaftliche Zwecke, sowie an geschäftsbezogene Überwachungs- oder Voraussagezwecke , DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES / G08G Anlagen zur Steuerung, Regelung oder Überwachung des Verkehrs , TRAFFIC CONTROL SYSTEMS |
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