Customer relationship management is the product of advanced information technologies and the modern management science, customer relationship management strategy is important in modern logistics, establish a scientific and efficient logistics enterprise customer relationship management architecture, the architecture contains customer contact layer, management level and decision support layer. Several implementation key technologies of the logistics enterprise customer relationship management were explored.
Supply Chain-Oriented Logistics Company Customer Relationship Management
01.11.2010
194658 byte
Aufsatz (Konferenz)
Elektronische Ressource
Englisch
Customer Life Cycle Oriented Customer Relationship Management Model
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