This study employed Structural Equation Modeling (SEM) to examine green travel behavior in three different urban areas: Beijing, Tokyo, and the Klang Valley. The analysis was based on the Theory of Planned Behavior (TPB), and it aimed to assess how three key variables (attitude, subjective norms, and perceived behavioral control) influenced green travel intentions, leading to the formulation of six hypotheses. The research findings revealed that the model was well-suited for Beijing and the Klang Valley, as indicated by several tests for structural fit. However, it was found to be less appropriate for Tokyo. In Beijing, the results suggested a strong intention among citizens to engage in green travel, implying a high willingness to use eco-friendly transportation options. In both Beijing and the Klang Valley, the three variables positively impacted green travel intentions, thus supporting the hypotheses derived from the TPB. However, the model was not as suitable for Tokyo. Moreover, the study highlighted that personal values and social pressures had limited influence across all three cities. Beijing and Klang Valley residents seemed to prioritize the ease of using green travel options, while Tokyo residents appeared to be less influenced by this factor. This could be attributed to Tokyo's highly developed rail transit system, where residents may choose green travel not solely due to their willingness but rather because of the convenience it offers.
Study on Green Transportation Behaviors in Beijing, Tokyo, and Klang Valley based on Theory of Planned Behavior
28.10.2023
1841943 byte
Aufsatz (Konferenz)
Elektronische Ressource
Englisch
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