Features - STRATEGY - Counting on loyalty - Airlines have not yet worked out how to assess the efficiency of their frequent flyer programmes.
Airline business ; 17 , 4 ; 84-87
2001
Aufsatz (Zeitschrift)
Englisch
Loyalty - Can frequent flyer programmes make money?
Online Contents | 2009
AB INTERACTIVE - Frequent-flyer initiatives scoop Loyalty awards
Online Contents | 2013
Customer loyalty - Frequent flyer programmes are a means to an end, not the final objective
Online Contents | 2013