In competitive markets the search of the differentiation is basic for the companies survival. That can be achieved through the new products development - NPD which is composed for five classic phases: sprouting of the idea, concept, validation of the concept, development and launching of the new product. Market successful new products can generate cost reduction and increments in market share and profit and, thus, Value Creation. This work analyses the Value Creation of the Brazilian automobile industry due to the influence of the development of new products under the perception of the managers of this industry. Results demonstrate to have a positive relation.


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    Titel :

    New Product Development (NPD) and its Influence in the Value Creation: the Perception of the Brazilian Automobile Industry Managers


    Weitere Titelangaben:

    Sae Technical Papers


    Beteiligte:

    Kongress:

    SAE Brasil 2005 Congress and Exhibit ; 2005



    Erscheinungsdatum :

    22.11.2005




    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Print


    Sprache :

    Englisch


    Schlagwörter :


    Contribution of The Automobile Industry to Technology and Value Creation

    Klink, Götz / Mathur, Manish / Kidambi, Ram et al. | Springer Verlag | 2014


    Product development as a value creation process

    Besorak,Y. / Ford-Werke,Koeln,DE | Kraftfahrwesen | 1995


    Product Development as a Value Creation Process

    Besorak, Y. | British Library Conference Proceedings | 1995



    The International Integration of Product Development in the Brazilian Auto Industry

    Ferro, José Roberto / da Silva, Sergio Luis | SAE Technical Papers | 1996