The paper discusses selected recommended procedures and guidelines for conducting marketing research studies designed to identify customer wants and needs. The discussion focuses on the following major subject areas:


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    Titel :

    IDENTIFYING CUSTOMER WANTS THROUGH QUANTITATIVE RESEARCH


    Weitere Titelangaben:

    Sae Technical Papers


    Beteiligte:

    Kongress:

    Agricultural Machinery Conference ; 1989



    Erscheinungsdatum :

    01.06.1989




    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Print


    Sprache :

    Englisch




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