Introduction -- The airport marketing environment -- The market for airport services -- Airport marketing research -- Airport marketing planning -- The airport product -- Airport pricing -- Promotion of airports -- Airport distribution


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    Titel :

    Airport marketing



    Erscheinungsdatum :

    2013


    Format / Umfang :

    XVII, 225 S. , 25 cm



    Medientyp :

    Buch


    Format :

    Print


    Sprache :

    Englisch



    Klassifikation :


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    Freier Zugriff

    Vancouver International Airport Authority Gateway Marketing Strategy

    Rowland, R. / Travel and Tourism Research Association | British Library Conference Proceedings | 1993