Market targeting of railway freight transport in the new development stage was studied, taking the influence of the shipper's preference into consideration. Based on literature analysis and railway freight characteristics, a selection indicator system for railway freight target market is constructed. The intuitionistic fuzzy mixed average operator is used to determine the indicators’ weight. By using the utility function theory, a utility function based on five freight service attributes is established to measure shippers’ preference, then the rail freight target market selection model considering shipper's preference was constructed.


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    Titel :

    Research on market targeting of rail freight market: considering customers’ preferences for freight service


    Beteiligte:
    Lan, Yunxing (Autor:in) / Zhang, Xiaodong (Autor:in)

    Kongress:

    International Conference on Frontiers of Traffic and Transportation Engineering (FTTE 2022) ; 2022 ; Lanzhou,China


    Erschienen in:

    Proc. SPIE ; 12340 ; 123401C


    Erscheinungsdatum :

    21.11.2022





    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch



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