The core product of all airlines is rather homogenous as in selling a seat on a flight between two airports. Therefore, the only protectable strategic resources of an airline are its brand, the customer basis and its position at a hub airport. The core of its operations is shaped by its network meaning that network management is crucial. This chapter shows the different strategies as well as their typologies including point-to-point or hub-and-and-spoke. The different strategies mainly rely on network effects and are shaped by many variables. These can also be complemented by cooperation such as alliances or codeshares. Furthermore, the application of network effects creates additional value for customers which helps differentiate business models and in turn shapes the different airlines’ concepts.
Airline Strategy – From Network Management to Business Models
Classroom Companion: bus.
14.10.2021
46 pages
Aufsatz/Kapitel (Buch)
Elektronische Ressource
Englisch
Full-service , Alliances , Network , Boutique , Milk can runs , Customers , Network management , Point-to-point , Brand , Joint-venture , Waves , Codeshares , Unbundlers , Connectors , Airline business models , Niche , Hubbing , Leisure airlines , Strategy , Economies of scale , Network carriers , No-frills , Hub , Network effects , Regional carriers , Connectivity Supply Chain Management , Business and Management , Industries , Operations Management
Airline business : strategy for airline boardrooms worldwide
TIBKAT | Volume 35, number 1 (January/February 2019)-
Airline business : strategy for airline boardrooms worldwide
TIBKAT | Nachgewiesen 1987 - 32.2016,5
Airline business : strategy for airline boardrooms worldwide
GWLB - Gottfried Wilhelm Leibniz Bibliothek | Volume 35, number 1 (January/February 2019)-
Airline business : strategy for airline boardrooms worldwide
SLUB | 1987-2016
Flight airline business : strategy for airline boardrooms worldwide
GWLB - Gottfried Wilhelm Leibniz Bibliothek | Volume 32, number 6 (July/August 2016)-volume 34, number 10 (December 2018)