It’s the first rule of marketing: don’t start with the product, start with the customer’s need. The customer seeking a drill bit, we are reminded, is really just seeking a hole.
Against the driverless city
AVENUE21. Planning and Policy Considerations for an Age of Automated Mobility ; Kapitel : 12 ; 219-234
30.03.2023
16 pages
Aufsatz/Kapitel (Buch)
Elektronische Ressource
Englisch
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