Abstract The way progress—conducted on the basis of extracting the maximum economic and financial profit—is menacing humanity and the very planet has led to (i) a deeper awareness that all scientific and technological development somehow impact on human physical and social environment (ii) that this development has frequently come with a very high existential cost (iii) that an ethical reflection prior to any effective technological deployment is not only advisable but it is certainly a priority. The complexity of 4IT revolution imposes the adoption of a shift of paradigm from a production-oriented measurement system to one focused on the well-being of the present and future generations.


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