We formalize one aspect of reliability in the context of Mobility-on-Demand (MoD) systems by acknowledging the uncertainty in the pick-up time of these services. This study answers two key questions: i) how the difference between the stated and actual pick-up times affect the propensity of a passenger to choose an MoD service? ii) how an MoD service provider can leverage this information to increase its ridership? We conduct a discrete choice experiment in New York to answer the former question and adopt a micro-simulation-based optimization method to answer the latter question. In our experiments, the ridership of an MoD service could be increased by up to 10% via displaying the predicted wait time strategically.
Impact of discerning reliability preferences of riders on the demand for mobility-on-demand services
P. BANSAL ET AL.
TRANSPORTATION LETTERS
Transportation Letters ; 12 , 10 ; 677-681
25.11.2020
5 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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